DJ
Case study

Enterprise · Customer Service · 2015 to 2016

goDeskless

Bringing customer service to where customers already are

Client

Audetemi (now goDeskless), via GoodWorkLabs

Role

Senior UX Consultant

Sector

Enterprise · Customer Service

Timeline

2015 to 2016

Services

  • UX Research
  • Mobile App
  • Service Dashboard
goDeskless
75%
Reduction in service agents' assist time
VC
Product & UX strategy contributed to successful funding

A communication gap between customers and service providers made after-sales service inconsistent and product ratings unreliable. Traditional phone and support channels ignored many customers entirely.

Audetemi set out to bring service into social channels and onto the devices customers and employees already use.

  1. [ 01 ]

    Report without the call centre

    Customers report problems directly, see similar issues and up- or down-vote them.

  2. [ 02 ]

    Familiar patterns

    Tried-and-tested interaction patterns and consistent page structures to keep the learning curve low.

  3. [ 03 ]

    Connected service dashboard

    Agents see what comes in from the app and reach the customer directly, with no bureaucracy, registrations or call-backs.

Service agents reduced the time to assist customers by 75%, and the product and UX strategy contributed to a successful VC funding round.

Next project

Eka Merchant →