Aviation · Product Leadership
NEOM Bay Airport
Connecting passenger and airport operations across five applications
Work
All work
Flagship projects first, then the wider archive.
Selected work
Products I led from strategy to launch.
AI · Data · Enterprise
NEOM Data Mesh
Making 60+ data products discoverable across 14+ domains
Fintech · Digital Banking
Qatar Development Bank
Taking a complex banking transformation from discovery to live product
AI · SaaS · Fintech
Tackir
An AI-assisted invoicing and finance product for GCC freelancers and small businesses
More work
Healthcare, fintech, brand, conservation, education and enterprise.
- 2021WWF: Do Your PartProduct Design, DM971
- 2020Nomadic InkBrand & Digital Design, DM971
- 2019 to 2020Roche MEBMSProduct Design Lead, PwC Digital
- 2018KGB DigitalHead of Design
- 2016 to 2017PayspoonHead of Design
- 2015 to 2016EkStep GenieSenior UX Consultant
- 2015 to 2016goDesklessSenior UX Consultant
- 2015 to 2016Eka MerchantSenior UX Consultant