DJ
Case study

Smart City · Data Infrastructure · GovTech · 2023 to 2024

NEOM Data Mesh

A unified data intelligence platform for a city built from scratch

Client

NEOM, Saudi Arabia

Role

Manager, Product Design (Design Lead)

Sector

Smart City · Data Infrastructure · GovTech

Timeline

2023 to 2024

Services

  • UX Strategy
  • Interaction Design
  • Data Visualisation
  • Design System
NEOM Data Mesh
14+
Data domains unified in one platform
60+
Data products made discoverable and self-serve
120+
Production-ready, RTL-ready design system components

NEOM is generating data from energy grids, autonomous mobility, health systems and urban planning, with no legacy systems and no playbook. Data sat with separate domain teams, and every request for access went through engineering.

Five very different users (data engineers, domain owners, analysts, governance officers and city executives) needed the same platform to work for them, without a patchwork of tools that would fracture as the city grew.

I led the UX framework from zero, translating data-mesh principles into an interface non-technical stakeholders could use with confidence.

  1. [ 01 ]

    Architecture to interface

    Turned domain ownership, data-as-a-product, self-serve infrastructure and federated governance into a clear interface language.

  2. [ 02 ]

    One platform, five journeys

    Designed role-based information architecture so each of the five archetypes got the path they needed without compromising the others.

  3. [ 03 ]

    Discovery engine

    A catalogue with semantic search, lineage mapping and contextual metadata, so 60+ data products could be found in seconds rather than requested through tickets.

  4. [ 04 ]

    Governance designed first

    Three-tier role-based access, full audit trail and lineage designed as user experience, not bolted on afterwards, to prevent shadow IT.

  5. [ 05 ]

    Real-time visualisation

    18 custom chart components built for dense live data, working on war-room displays and analyst workstations alike.

Teams can now find and use data products self-serve, removing the engineering bottleneck on every data request.

A 120+ component design system, dark-mode native and RTL-ready, so the platform scales with the city instead of fracturing.

Next project

NEOM Bay Airport →