Aviation · Product Leadership
NEOM Bay Airport
Connecting passenger and airport operations across five applications
Hello, I'm Deepak.
Product & Design Leader turning complex systems into clear digital products.
15+ years across government, fintech, smart cities, AI and enterprise platforms.
15+ years5 NEOM airport apps60+ data productsNational-scale government platformsBanking transformationAI products
Vienna · Dubai · Riyadh. Open to permanent and fractional design leadership roles in the EU and GCC.
Selected work
Complex, high-stakes products I led from strategy to launch.
AI · Data · Enterprise
NEOM Data Mesh
Making 60+ data products discoverable across 14+ domains
Fintech · Digital Banking
Qatar Development Bank
Taking a complex banking transformation from discovery to live product
AI · SaaS · Fintech
Tackir
An AI-assisted invoicing and finance product for GCC freelancers and small businesses
How I work
I work best where there are too many moving parts: users, data, technology, business goals and stakeholders. The job is to make all of it feel simple.
I lead product direction, UX strategy and design teams, work closely with Product, Engineering and Data, and take work from research through to launch. The products I care about are practical, scalable and human.
Product Leadership · AI & Data · Design Systems · Digital Transformation
What I'm doing now
Leading design for national-scale government platforms in Saudi Arabia.
Current role
Design Lead, Digital Strategy · HRDF
Human Resources Development Fund, Saudi Arabia. I lead design strategy for government digital platforms used at national scale, including Arabic and RTL experiences, accessibility, AI-enabled experiences and design governance across product streams.
Current ventures
Run alongside my main role.
Experience
Recent roles
- Dec 2024 to PresentDesign Lead, Digital StrategyHRDF, Saudi ArabiaRiyadh / Dubai
- Dec 2022 to Mar 2025Manager, Product Design (Design Lead)NEOMVienna · Remote
- Aug 2020 to Nov 2022Product Strategist & UX Design LeadQatar Development BankVienna / Doha
- Sep 2019 to Dec 2020Experience Design Lead & Product OwnerPwC DigitalVienna
- Oct 2017 to Aug 2019Senior Experience DesignerImmobilienScout24Vienna
Earlier experience
Head of Design, Cerebtech | Payspoon (2016 to 2017) · Senior UX Consultant, GoodWorkLabs (2015 to 2016) · Designer, TDF Advertising (2014 to 2015) · Multimedia Designer, Mind Storm Media (2013 to 2014)
More work
Range across healthcare, fintech, brand, conservation, education and enterprise.
- 2021WWF: Do Your PartProduct Design, DM971
- 2020Nomadic InkBrand & Digital Design, DM971
- 2019 to 2020Roche MEBMSProduct Design Lead, PwC Digital
- 2018KGB DigitalHead of Design
- 2016 to 2017PayspoonHead of Design
- 2015 to 2016EkStep GenieSenior UX Consultant
- 2015 to 2016goDesklessSenior UX Consultant
- 2015 to 2016Eka MerchantSenior UX Consultant
About
A designer by training, a product leader by practice. I've worked across Europe, the GCC, Asia and Africa.
Education
- MA, Film · Anglia Ruskin University, Cambridge, UK
- BDes, Interactive Media · Raffles College of Design & Commerce, Singapore
- Diploma, Animation & Design · Graffins College, Nairobi, Kenya
Recognition
- UX Design Awards (Berlin) nominee for EkStep Genie
Languages
- English · Malayalam (native)
- Swahili (fluent)
- German (working proficiency)