Smart Cities · Aviation
NEOM Bay Airport
One connected system for passengers and airport operations, across five applications
Hello, I'm Deepak.
Product & Digital Transformation Leader.
I help companies simplify complex products, modernise digital experiences and use AI where it creates real business value.
15+ years across government, fintech, smart cities, enterprise platforms and AI, in Europe, the GCC and Asia.
15+ years5 NEOM airport apps60+ data productsNational-scale government platformsBanking transformationAI products
Vienna · Dubai · Riyadh. Open to permanent and fractional product and design leadership roles in the EU and GCC.
Selected work
Complex products in smart cities, data, banking and AI, taken from strategy to launch.
AI · Data · Enterprise
NEOM Data Mesh
Making 60+ data products across 14+ domains easy to find and use
Banking · Digital Transformation
Qatar Development Bank
Product strategy and stakeholder alignment that took a new digital banking platform from discovery to launch
AI · SaaS · Fintech
Tackir
Practical AI for invoicing and finance, built for GCC freelancers and small businesses
How I work
I usually come in where there are too many moving parts: customers, technology, data, teams, business goals and legacy processes.
My job is to find what is actually causing the complexity, simplify it and help the organisation move forward. That covers product direction, customer experience, design systems, AI, and the teams and processes behind them, working closely with Product, Engineering and Data from research through to launch.
Product Strategy · Digital Transformation · AI & Data · Customer Experience · Design Systems · Teams
What I'm doing now
Leading design and digital strategy for national-scale government platforms in Saudi Arabia.
Current role
Design Lead, Digital Strategy · HRDF
Human Resources Development Fund, Saudi Arabia. I lead design strategy and multidisciplinary teams across several product streams for platforms used by citizens at national scale. That includes roadmap planning, shared design systems and standards, AI-enabled experiences, Arabic and RTL design, and accessibility.
Current ventures
Run alongside my main role.
Experience
National government, smart cities, digital banking, enterprise clients and a high-traffic marketplace.
- Dec 2024 to PresentDesign Lead, Digital StrategyHRDF, Saudi ArabiaRiyadh / Dubai
- Dec 2022 to Mar 2025Manager, Product Design (Design Lead)NEOMVienna · Remote
- Aug 2020 to Nov 2022Product Strategist & UX Design LeadQatar Development BankVienna / Doha
- Sep 2019 to Dec 2020Experience Design Lead & Product OwnerPwC DigitalVienna
- Oct 2017 to Aug 2019Senior Experience DesignerImmobilienScout24Vienna
Earlier experience
Head of Design, Cerebtech | Payspoon (2016 to 2017) · Senior UX Consultant, GoodWorkLabs (2015 to 2016) · Designer, TDF Advertising (2014 to 2015) · Multimedia Designer, Mind Storm Media (2013 to 2014)
More work
Range across healthcare, fintech, brand, conservation, education and enterprise.
- 2021WWF: Do Your PartProduct Design, DM971
- 2020Nomadic InkBrand & Digital Design, DM971
- 2019 to 2020Roche MEBMSProduct Design Lead, PwC Digital
- 2018KGB DigitalHead of Design
- 2016 to 2017PayspoonHead of Design
- 2015 to 2016EkStep GenieSenior UX Consultant
- 2015 to 2016goDesklessSenior UX Consultant
- 2015 to 2016Eka MerchantSenior UX Consultant
About
A designer by training, a product leader by practice. I've worked across Europe, the GCC, Asia and Africa.
Education
- MA, Film · Anglia Ruskin University, Cambridge, UK
- BDes, Interactive Media · Raffles College of Design & Commerce, Singapore
- Diploma, Animation & Design · Graffins College, Nairobi, Kenya
Recognition
- UX Design Awards (Berlin) nominee for EkStep Genie
Languages
- English · Malayalam (native)
- Swahili (fluent)
- German (working proficiency)